Johanna Fawkes

Public Relations Ethics and Professionalism (eBook, PDF)

The Shadow of Excellence

• Format: PDF

Produktbeschreibung

Public Relations Ethics and Professionalism suggests a whole new approach to PR ethics; exploring the idea that professions construct a public face or persona, disowning their shadow aspects in the process. By reconceptualising public relations ethics through a Jungian lens, this book proposes that deep dialogue within the field is a prerequisite for the development of the kind of robust ethics that will genuinely contribute to society.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 258
• Erscheinungstermin: 1. August 2014
• Englisch
• ISBN-13: 9781136223754
• Artikelnr.: 41502494

Autorenporträt

Johanna Fawkes is Senior Lecturer in Public Relations at Charles Sturt University, NSW Australia and Course Director for the Doctor of Communication. She has led PR degrees in the UK since 1990, advised the CIPR, and published in international journals and leading text books.

Inhaltsangabe

1. Messy Ethics: Introduction 2. What's Wrong with PR Ethics? 3. Trust Me,
I'm a Professional 4. To Serve Society 5. Does Public Relations have
Professional Ethics? 6. Into the Psyche 7. Depth Ethics 8. Re-Imagining
Professional Ethics 9. The Shadow of Excellence 10. What Next? Reflections
and Directions