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This new book offers an insightful guide into the complex tapestry of global entertainment media markets. It features analyses and case studies from leading international media scholars, who explore the causes and effects of globalization upon this ever-evolving industries.

Produktbeschreibung
This new book offers an insightful guide into the complex tapestry of global entertainment media markets. It features analyses and case studies from leading international media scholars, who explore the causes and effects of globalization upon this ever-evolving industries.
Autorenporträt
Paolo Sigismondi, MBA, PhD, is a Clinical Associate Professor at the Annenberg School for Communication and Journalism of the University of Southern California. He has a background as a global media executive, and his research has been presented at international conferences and published in leading academic journals, including Communication Theory and the International Journal of Communication. He is the author of the book The Digital Glocalization of Entertainment: New Paradigms in the 21st Century Global Mediascape and the translator of its Italian edition La Glocalizzazione Digitale dell'Audiovisivo: Nuovi Paradigmi nel Panorama Mondiale.