Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
Gloria Dagnino, PhD, works at the Institute of Media and Journalism of the Università della Svizzera Italian (USI), where she teaches film economics within the Master program in Film Studies of the Swiss Cinema Network. She is also the Equal Opportunities officer at USI. Her research interests include political economy of media, branded content, media diversity and Italian cinema.
Inhaltsangabe
Introduction Chapter 1: Golden, plastic and lead: Italy between the 1950s and the 1970s Chapter 2: The normalisation of anomaly: Italy between the 1980s and the 2000s Chapter 3 The imperfect marketisation: Italian advertising and cinema in the 2000s Conclusions: to be continued
Introduction
Chapter 1: Golden, plastic and lead: Italy between the 1950s and the 1970s
Chapter 2: The normalisation of anomaly: Italy between the 1980s and the 2000s
Chapter 3 The imperfect marketisation: Italian advertising and cinema in the 2000s
Introduction Chapter 1: Golden, plastic and lead: Italy between the 1950s and the 1970s Chapter 2: The normalisation of anomaly: Italy between the 1980s and the 2000s Chapter 3 The imperfect marketisation: Italian advertising and cinema in the 2000s Conclusions: to be continued
Introduction
Chapter 1: Golden, plastic and lead: Italy between the 1950s and the 1970s
Chapter 2: The normalisation of anomaly: Italy between the 1980s and the 2000s
Chapter 3 The imperfect marketisation: Italian advertising and cinema in the 2000s
Conclusions: to be continued
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