Ryu presents essential concepts and frameworks on business and management in the media and entertainment industry in a digestible manner. Readers are supplemented with focused and relevant insights into critical topics with vivid examples from real world case studies.
Ryu presents essential concepts and frameworks on business and management in the media and entertainment industry in a digestible manner. Readers are supplemented with focused and relevant insights into critical topics with vivid examples from real world case studies.
Sunghan Ryu is associate professor at Shanghai Jiao Tong University. His research and teaching centers on digital innovation in the MEI. He is the author of Beauty of Crowdfunding: Blooming Creativity and Innovation in the Digital Era, and has published in top academic journals, including the Journal of Marketing, MIS Quarterly, New Media & Society, and the Harvard Business Review.
Inhaltsangabe
Preface Acknowledgments Module I. Overview of the Media and Entertainment Industry 1. An Introduction to the Media and Entertainment Industry 2. The Characteristics of the Media and Entertainment Industry Module II. The Fundamentals of Management 3. What is Management? A Media and Entertainment Industry Perspective 4. Organizational Behavior in Media and Entertainment Organizations 5. Strategic Management in the Media and Entertainment Industry Module III. Marketing Management 6. Marketing Management in the Media and Entertainment Industry 7. Customer Relationship Management in Media and Entertainment Organizations Module IV. Digital Business and Management 8. The Value of Information Technology in Business and Management 9. The Digitalization of the Media and Entertainment Industry 10. New Technological Advancements in the Media and Entertainment Industry Module V. New Business Models and Entrepreneurship 11. Business Model Planning in the Media and Entertainment Industry 12. Creative Entrepreneurship Index
Preface Acknowledgments Module I. Overview of the Media and Entertainment Industry 1. An Introduction to the Media and Entertainment Industry 2. The Characteristics of the Media and Entertainment Industry Module II. The Fundamentals of Management 3. What is Management? A Media and Entertainment Industry Perspective 4. Organizational Behavior in Media and Entertainment Organizations 5. Strategic Management in the Media and Entertainment Industry Module III. Marketing Management 6. Marketing Management in the Media and Entertainment Industry 7. Customer Relationship Management in Media and Entertainment Organizations Module IV. Digital Business and Management 8. The Value of Information Technology in Business and Management 9. The Digitalization of the Media and Entertainment Industry 10. New Technological Advancements in the Media and Entertainment Industry Module V. New Business Models and Entrepreneurship 11. Business Model Planning in the Media and Entertainment Industry 12. Creative Entrepreneurship Index
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