This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural…mehr
This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations; reputation management; basics of marketing communication as well as current trends; and customer relations.
Produktdetails
Produktdetails
International Association of Business Communities (IABC)
TAMARA L. GILLIS, Ed.D., ABC, is professor and chairman of the Department of Communications at Elizabethtown College, Pennsylvania. She is an accredited business communicator through the International Association of Business Communicators (IABC), a past chairman of the IABC Research Foundation, and the 2004 recipient of the IABC Research Foundation Lifetime Friend Award. The International Association of Business Communicators and the IABC Research Foundation provide professional development programs and groundbreaking research representing the best global communication practices, ideas, and experiences that enable communicators to develop highly ethical and effective performance standards.
Inhaltsangabe
Foreword by Natasha Nicholson. Preface. About the Authors. Part One: Foundations of Business Communication. 1 Characteristics of Excellent Communication (James E. Grunig and Larissa A. Grunig). 2 The Corporate Communicator: A Senior-Level Strategist (Nick Durutta). 3 Organizational Culture (Paul M. Sanchez). 4 Communication and the High-Trust Organization (Pamela Shockley-Zalabak and Sherwyn Morreale). 5 Communication Ethics: Think Like a Professional: Don't Be Idealistic When Sorting Out Right from Wrong (Mark McElreath). 6 Corporate Social Responsibility: The Communicator's Role as Leader and Advocate (Mary Ann McCauley). 7 Corporate Social Responsibility and Sustainability (Rob Briggs). Part Two: Managing Communication. 8 Strategic Approaches to Managing the Communications Function (Diane M. Gayeski). 9 Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs (Lester R. Potter). 10 Issues Management: Linking Business and Communication Planning (George McGrath). 11 Communicating Change: When Change Just Doesn't Stop: Creating Really Good Change Communication (Jennifer Frahm). 12 Crisis Communication: Moving from Tactical Response to Proactive Crisis Preparedness (Caroline Sapriel). 13 The Role of Communications in Company Business Strategy (Kellie Garrett). 14 The Impact of Technology on Corporate Communication (Shel Holtz). Part Three: Internal Communication. 15 Internal Communication (Brad Whitworth). 16 Communicating with a Diverse Workforce (Tamara L. Gillis). 17 Integrating Employee Communications Media (Steve Crescenzo). 18 Internal Branding, Employer Branding (Patrick Grady). 19 Communicating for a Merger or an Acquisition (Patricia T. Whalen). 20 The Challenges of Employee Engagement: Throwing Rocks at the Corporate Rhinoceros (Roger D'Aprix). 21 Measuring the Effectiveness of Internal Communication (John Williams). Part Four: Public Relations. 22 Public Relations Research and Planning (Don W. Stacks, Melissa D. Dodd and Rita Linjuan Men). 23 Media Relations (Wilma K. Mathews). 24 Investor Relations and Financial Communication (Karen Vahouny). 25 Government Relations: Connecting Communication to the Public Policy Process (John Larsen and Anna Marie Willey). 26 Reputation Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age (Alistair J. Nicholas). 27 Measuring Public Relations Programs (Mark Weiner). Part Five: Marketing Communication. 28 Marketing Communication (Lorenzo Sierra). 29 The Engagement of Brands (D. Mark Schumann). 30 Customer Relations: Smart Organizations Think Like Their Customers (Morgan Leu Parkhurst). 31 Measuring Marketing Communication (Lin Grensing-Pophal). Index.
Foreword by Natasha Nicholson. Preface. About the Authors. Part One: Foundations of Business Communication. 1 Characteristics of Excellent Communication (James E. Grunig and Larissa A. Grunig). 2 The Corporate Communicator: A Senior-Level Strategist (Nick Durutta). 3 Organizational Culture (Paul M. Sanchez). 4 Communication and the High-Trust Organization (Pamela Shockley-Zalabak and Sherwyn Morreale). 5 Communication Ethics: Think Like a Professional: Don't Be Idealistic When Sorting Out Right from Wrong (Mark McElreath). 6 Corporate Social Responsibility: The Communicator's Role as Leader and Advocate (Mary Ann McCauley). 7 Corporate Social Responsibility and Sustainability (Rob Briggs). Part Two: Managing Communication. 8 Strategic Approaches to Managing the Communications Function (Diane M. Gayeski). 9 Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs (Lester R. Potter). 10 Issues Management: Linking Business and Communication Planning (George McGrath). 11 Communicating Change: When Change Just Doesn't Stop: Creating Really Good Change Communication (Jennifer Frahm). 12 Crisis Communication: Moving from Tactical Response to Proactive Crisis Preparedness (Caroline Sapriel). 13 The Role of Communications in Company Business Strategy (Kellie Garrett). 14 The Impact of Technology on Corporate Communication (Shel Holtz). Part Three: Internal Communication. 15 Internal Communication (Brad Whitworth). 16 Communicating with a Diverse Workforce (Tamara L. Gillis). 17 Integrating Employee Communications Media (Steve Crescenzo). 18 Internal Branding, Employer Branding (Patrick Grady). 19 Communicating for a Merger or an Acquisition (Patricia T. Whalen). 20 The Challenges of Employee Engagement: Throwing Rocks at the Corporate Rhinoceros (Roger D'Aprix). 21 Measuring the Effectiveness of Internal Communication (John Williams). Part Four: Public Relations. 22 Public Relations Research and Planning (Don W. Stacks, Melissa D. Dodd and Rita Linjuan Men). 23 Media Relations (Wilma K. Mathews). 24 Investor Relations and Financial Communication (Karen Vahouny). 25 Government Relations: Connecting Communication to the Public Policy Process (John Larsen and Anna Marie Willey). 26 Reputation Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age (Alistair J. Nicholas). 27 Measuring Public Relations Programs (Mark Weiner). Part Five: Marketing Communication. 28 Marketing Communication (Lorenzo Sierra). 29 The Engagement of Brands (D. Mark Schumann). 30 Customer Relations: Smart Organizations Think Like Their Customers (Morgan Leu Parkhurst). 31 Measuring Marketing Communication (Lin Grensing-Pophal). Index.
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