Tamara Gillis, Iabc

The IABC Handbook of Organizational Communication (eBook, PDF)

A Guide to Internal Communication, Public Relations, Marketing, and Leadership

• Format: PDF

Produktbeschreibung

The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today's organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 480
• Erscheinungstermin: 21. März 2011
• Englisch
• ISBN-13: 9781118016336
• Artikelnr.: 37341520

Autorenporträt

TAMARA L. GILLIS, Ed.D., ABC, is professor and chairman of the Department of Communications at Elizabethtown College, Pennsylvania. She is an accredited business communicator through the International Association of Business Communicators (IABC), a past chairman of the IABC Research Foundation, and the 2004 recipient of the IABC Research Foundation Lifetime Friend Award. The International Association of Business Communicators and the IABC Research Foundation provide professional development programs and groundbreaking research representing the best global communication practices, ideas, and experiences that enable communicators to develop highly ethical and effective performance standards.

Inhaltsangabe

Foreword by Natasha Nicholson. Preface. About the Authors. Part One:
Foundations of Business Communication. 1 Characteristics of Excellent
Communication (James E. Grunig and Larissa A. Grunig). 2 The Corporate
Communicator: A Senior-Level Strategist (Nick Durutta). 3 Organizational
Culture (Paul M. Sanchez). 4 Communication and the High-Trust Organization
(Pamela Shockley-Zalabak and Sherwyn Morreale). 5 Communication Ethics:
Think Like a Professional: Don't Be Idealistic When Sorting Out Right from
Wrong (Mark McElreath). 6 Corporate Social Responsibility: The
Communicator's Role as Leader and Advocate (Mary Ann McCauley). 7 Corporate
Social Responsibility and Sustainability (Rob Briggs). Part Two: Managing
Communication. 8 Strategic Approaches to Managing the Communications
Function (Diane M. Gayeski). 9 Strategic Planning: Timeless Wisdom Still
Shapes Successful Communication Programs (Lester R. Potter). 10 Issues
Management: Linking Business and Communication Planning (George McGrath).
11 Communicating Change: When Change Just Doesn't Stop: Creating Really
Good Change Communication (Jennifer Frahm). 12 Crisis Communication: Moving
from Tactical Response to Proactive Crisis Preparedness (Caroline Sapriel).
13 The Role of Communications in Company Business Strategy (Kellie
Garrett). 14 The Impact of Technology on Corporate Communication (Shel
Holtz). Part Three: Internal Communication. 15 Internal Communication (Brad
Whitworth). 16 Communicating with a Diverse Workforce (Tamara L. Gillis).
17 Integrating Employee Communications Media (Steve Crescenzo). 18 Internal
Branding, Employer Branding (Patrick Grady). 19 Communicating for a Merger
or an Acquisition (Patricia T. Whalen). 20 The Challenges of Employee
Engagement: Throwing Rocks at the Corporate Rhinoceros (Roger D'Aprix). 21
Measuring the Effectiveness of Internal Communication (John Williams). Part
Four: Public Relations. 22 Public Relations Research and Planning (Don W.
Stacks, Melissa D. Dodd and Rita Linjuan Men). 23 Media Relations (Wilma K.
Mathews). 24 Investor Relations and Financial Communication (Karen
Vahouny). 25 Government Relations: Connecting Communication to the Public
Policy Process (John Larsen and Anna Marie Willey). 26 Reputation
Management: Building, Enhancing, and Protecting Organizational Reputation
in the Information Age (Alistair J. Nicholas). 27 Measuring Public
Relations Programs (Mark Weiner). Part Five: Marketing Communication. 28
Marketing Communication (Lorenzo Sierra). 29 The Engagement of Brands (D.
Mark Schumann). 30 Customer Relations: Smart Organizations Think Like Their
Customers (Morgan Leu Parkhurst). 31 Measuring Marketing Communication (Lin
Grensing-Pophal). Index.