The Iabc Handbook of Organizational Communication
Tamara Gillis
Gebundenes Buch

The Iabc Handbook of Organizational Communication

A Guide to Internal Communication, Public Relations, Marketing, and Leadership

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This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communi...