Gad Saad

The Evolutionary Bases of Consumption

• Broschiertes Buch

Produktbeschreibung

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a cap

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Produktdetails

• Marketing and Consumer Psychology Series
• Verlag: Taylor & Francis Inc
• Seitenzahl: 360
• Erscheinungstermin: 23. Januar 2007
• Englisch
• Abmessung: 226mm x 155mm x 25mm
• Gewicht: 518g
• ISBN-13: 9780805851502
• ISBN-10: 080585150X
• Artikelnr.: 21748812

Autorenporträt

Gad Saad

Inhaltsangabe

Contents: Preface. Introduction. What Is Evolutionary Psychology? Consumer
Research Domain-General Proximate-Level Theorizing. Consumption Darwinian
Modules. Advertising Content and Media Effects Mirrors of Human Nature.
Darwinian Roots of Cultural Products. Darwinian Roots of Darkside
Consumption. Benefits of Darwinizing Consumer Research. Concluding Remarks.