"The Evolutionary Bases of Consumption "by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a cap
"The Evolutionary Bases of Consumption "by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a cap
Contents: Preface. Introduction. What Is Evolutionary Psychology? Consumer Research Domain General & Proximate Level Theorizing. Consumption & Darwinian Modules. Advertising Content and Media Effects Mirrors of Human Nature. Darwinian Roots of Cultural Products. Darwinian Roots of "Darkside" Consumption. Benefits of Darwinizing Consumer Research. Concluding Remarks.
Contents: Preface. Introduction. What Is Evolutionary Psychology? Consumer Research Domain General & Proximate Level Theorizing. Consumption & Darwinian Modules. Advertising Content and Media Effects Mirrors of Human Nature. Darwinian Roots of Cultural Products. Darwinian Roots of "Darkside" Consumption. Benefits of Darwinizing Consumer Research. Concluding Remarks.
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