Cynthia Huffman, David Glen Mick, S. Ratneshwar

The Why of Consumption

Contemporary Perspectives on Consumer Motives, Goals and Desires

• Gebundenes Buch

Produktbeschreibung

Why do we buy what we buy? What is the nature of the motives, goals, and desires that prompt consumption behaviors? This unique volume brings together contributions from leading scholars who have extended our knowledge of the "why" of consumption, in a world where consumption itself has become the defining phenomenon of human life and society. The authors draw from branches of psychology, decision theory, sociology, and cultural anthropology to present a diverse selection of new and critical perspectives on consumer motivation. Motivational factors implicated in a variety of consumption behaviors are discussed, including consumer decisions on brands and products; consumption of products, services, and time; compulsive buying; recycling behavior; and mutual influences between consumers and the mass media. This multifaceted collection provides many penetrating insights for both expert and novice consumer researchers, from both academic and practitioner backgrounds.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 356
• Erscheinungstermin: 16. November 2000
• Englisch
• Abmessung: 238mm x 160mm x 24mm
• Gewicht: 640g
• ISBN-13: 9780415220958
• ISBN-10: 0415220955
• Artikelnr.: 20988758

Autorenporträt

S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.

Inhaltsangabe

1. Introduction: The Why of Consumption 2. Consumer Goal Structures and
Goal Determination Processes: An Integrative Framework 3. The Role of
Emotions in Goal-Directed Behaviour 4. Minimizing Negative Emotions as a
Decision Goal: Investigating Emotional Trade-Off Difficulty 5. The Role of
Approach/Avoidance Asymmetries in Motivated Belief Formation and Change 6.
The Missing Streetcare Named Desire 7. Postmodern Consumer Goals Made
Easy!!!! 8. Authenticating Acts and Authoritative Performances: Questing
for Self and Community 9. Representations of Women's Identities and Goals:
The Past Fifty Years in Film and Television 10. The Urge to Buy: A Uses and
Gratifications Perspective on Compulsive Buying 11. On Selling Brotherhood
Like Soap: Influencing Everyday Disposal Decisions 12. Timestyle and
Consuming Time: Why We Do What We Do With Our Time 13. Using Narratives to
Discern Self-Identity Related Consumer Goals and Motivations 14. The Power
of Metaphor