Cynthia Huffman, David Glen Mick, S. Ratneshwar

The Why of Consumption

Contemporary Perspectives on Consumer Motives, Goals and Desires

• Broschiertes Buch

Produktbeschreibung

Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 356
• Erscheinungstermin: 17. April 2003
• Englisch
• Abmessung: 235mm x 156mm x 24mm
• Gewicht: 600g
• ISBN-13: 9780415316170
• ISBN-10: 0415316170
• Artikelnr.: 21164614

Autorenporträt

S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.

Inhaltsangabe

1. Introduction: The Why of Consumption 2. Consumer Goal Structures and
Goal Determination Processes: An Integrative Framework 3. The Role of
Emotions in Goal-Directed Behaviour 4. Minimizing Negative Emotions as a
Decision Goal: Investigating Emotional Trade-Off Difficulty 5. The Role of
Approach/Avoidance Asymmetries in Motivated Belief Formation and Change 6.
The Missing Streetcare Named Desire 7. Postmodern Consumer Goals Made
Easy!!!! 8. Authenticating Acts and Authoritative Performances: Questing
for Self and Community 9. Representations of Women's Identities and Goals:
The Past Fifty Years in Film and Television 10. The Urge to Buy: A Uses and
Gratifications Perspective on Compulsive Buying 11. On Selling Brotherhood
Like Soap: Influencing Everyday Disposal Decisions 12. Timestyle and
Consuming Time: Why We Do What We Do With Our Time 13. Using Narratives to
Discern Self-Identity Related Consumer Goals and Motivations 14. The Power
of Metaphor