The Behaviour Business - Chataway, Richard
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This book shows how behavioural science has revolutionised our understanding of how people really think - and how we can use those insights in our businesses to influence behaviour and gain competitive advantage.

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Produktbeschreibung
This book shows how behavioural science has revolutionised our understanding of how people really think - and how we can use those insights in our businesses to influence behaviour and gain competitive advantage.
Autorenporträt
Richard Chataway