Richard Chataway

The Behaviour Business (eBook, ePUB)

How to apply behavioural science for business success

• Format: ePub

Produktbeschreibung

If you are in business, you are in the business of behaviour - and unless a business influences behaviour, it will not succeed.

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Produktdetails

• Verlag: Harriman House
• Erscheinungstermin: 18. Februar 2020
• Englisch
• ISBN-13: 9780857197351
• Artikelnr.: 59077058

Autorenporträt

Richard Chataway is Vice President of BVA Nudge Unit UK and founder of Communication Science Group (CSG), and one of the most experienced behavioural science practitioners in the UK. He has worked in senior strategic roles for government in Australia and the UK, and for the four largest advertising agency groups, addressing behavioural challenges as varied as getting people to stop smoking, join the armed forces, drink spirits rather than wine, prevent domestic violence, pay for university tuition, submit their taxes, buy flatpack furniture, and take public transport - to name a few. He has advised clients including Lloyds Banking Group, Google, Atos, IKEA and Unilever - and conducted training for call-centre personnel, marketing directors, sales teams, creatives, and everything in between. Richard is a frequent conference speaker and board member of the Association for Business Psychology, the industry body that is the home and voice of business psychology in the UK.