Carmine Gallo

The Bezos Blueprint

Communication Secrets that Power Amazon's Success

• Gebundenes Buch

Produktbeschreibung

The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like TED.

Produktdetails

• Verlag: Pan Macmillan
• Seitenzahl: 272
• Erscheinungstermin: 15. November 2022
• Englisch
• Abmessung: 162mm x 241mm x 29mm
• Gewicht: 472g
• ISBN-13: 9781035010103
• ISBN-10: 1035010100
• Artikelnr.: 64036706

Autorenporträt

Carmine Gallo is the bestselling author of Talk Like TED and The Storyteller's Secret. He is a communications coach for widely admired brands such as Pfizer, LinkedIn, Intel and Coca-Cola, and a keynote speaker known for teaching the world's most respected business leaders how to deliver dynamic presentations and share inspiring stories. He is a columnist for Forbes and Entrepreneur. He is the head of Gallo Communications in California, where he resides with his wife.

Inhaltsangabe

Introduction: It
s Always Day One Part I: Set the Foundation 1: Simple Is the New Superpower 2: A Modern Spin on Ancient Words 3: Writing That Dazzles, Shines, and Sparkles 4: The Logline: Your Big Idea 5: Metaphors That Stick 6: A Communicator
s
Most Formidable
Weapon Part II: Build the Story Structure 7: Epic Storytelling in Three Acts 8: Origin Stories 9: The Narrative Information Multiplier 10: Working Backwards to Get Ahead 11: Leaders Are Readers Part III: Deliver the Plan 12: AMP Your Presentations to Inspire Your Audience 13: Make the Mission Your Mantra 14: Symbols Convey Big Ideas 15: Humanize Data 16: The Gallo Method: Sell Your Idea in Fifteen Seconds Conclusion: Invent and Wander Coaching Drills at a Glance Notes Index