Strategic Analysis - Gander, Jonathan
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This book introduces strategic management and analysis with a focus on the creative sector. The author organizes sectors of the creative economy into different strategic groups to aid and simplify understanding. The book employs a range of scenarios to practically introduce the concepts and includes a range of case studies that reflect the diverse nature of the creative and cultural industries.

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Produktbeschreibung
This book introduces strategic management and analysis with a focus on the creative sector. The author organizes sectors of the creative economy into different strategic groups to aid and simplify understanding. The book employs a range of scenarios to practically introduce the concepts and includes a range of case studies that reflect the diverse nature of the creative and cultural industries.
Autorenporträt
Jonathan Gander is Head of the Department of Creative and Cultural Industries at Kingston School of Art, Kingston University, London. Recent publications include papers on business model innovation (Advances in Strategic Management) creative project management (Management Decision) and fashion designer entrepreneurship (Industry and Innovation).　 He holds a Politics degree from the University of Sheffield, an MBA from Westminster University and a PhD in Creative and Cultural Industries from King's College London.