Lidia Varbanova

Strategic Management in the Arts

• Broschiertes Buch

Produktbeschreibung

This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 358
• Erscheinungstermin: 15. November 2012
• Englisch
• Abmessung: 254mm x 180mm x 20mm
• Gewicht: 657g
• ISBN-13: 9780415530033
• ISBN-10: 0415530032
• Artikelnr.: 36126903

Autorenporträt

Lidia Varbanova is a faculty member in the department of management at Concordia University, Canada. She has extensive experience as a consultant and researcher, and has held visiting professorships in over fifty countries. She specializes in culture, arts, creative industries, and the nonprofit sector.

Inhaltsangabe

1. Innovation and Entrepreneurship in the Arts: A Strategic Approach 2.
Strategic Management: Essence, Role and Phases 3. Strategic Planning
Process, Methods and Types of Plans 4. Strategic Thinking: Vision, Mission
and Objectives 5. Strategic Analysis: Art Organization and Its Environment
6. Choice of Strategies 7. Marketing, Creative Programming and Audience
Development Plan 8. Human Resource Management Plan 9. Technological and
Production Plan 10. Financial and Fundraising Plan 11. Implementation,
Monitoring and Strategic Reflection