The main objective of this book is to provide an innovative set of concepts and tools regarding company management, internal and external stakeholders and social responsibilities, reflecting the necessities and opportunities generated by the digital transformation, the transition to a knowledge-based economy and the Covid-19 crisis.
The main objective of this book is to provide an innovative set of concepts and tools regarding company management, internal and external stakeholders and social responsibilities, reflecting the necessities and opportunities generated by the digital transformation, the transition to a knowledge-based economy and the Covid-19 crisis.
Ovidiu Nicolescu is Professor Emeritus at Bucharest University of Economic Studies and President of the Romanian Academic Management Society, Romania. Ciprian Nicolescu is Professor of Management at Bucharest University of Economic Studies, Romania.
Inhaltsangabe
1. Instead of introduction: Why is stakeholder management necessary and possible in the present context? 2. Transition to the knowledge-based economy and the digital economy - the context of the company management, stakeholder, and social responsibility approach 3. Contextual main changes and influences on the company and its stakeholders 4. Main aspects of the stakeholders' approach evolution 5. Managerial synapse: New concept and innovative managerial mechanism 6. Building of the managerial synapse 7. Manager¿subordinate managerial synapse 8. Approach of customer relationship management as a managerial synapse 9. Company-relevant stakeholders-based management system 10. The economic, social, ecologic, and psychological background of the company-relevant stakeholders-based management 11. How to design and build the company-relevant stakeholders-based management system 12. Instead of conclusions: Why the new vision and approaches regarding company management, relevant stakeholders, and social responsibility should be implemented in numerous companies?
1. Instead of introduction: Why is stakeholder management necessary and possible in the present context? 2. Transition to the knowledge-based economy and the digital economy - the context of the company management, stakeholder, and social responsibility approach 3. Contextual main changes and influences on the company and its stakeholders 4. Main aspects of the stakeholders' approach evolution 5. Managerial synapse: New concept and innovative managerial mechanism 6. Building of the managerial synapse 7. Manager¿subordinate managerial synapse 8. Approach of customer relationship management as a managerial synapse 9. Company-relevant stakeholders-based management system 10. The economic, social, ecologic, and psychological background of the company-relevant stakeholders-based management 11. How to design and build the company-relevant stakeholders-based management system 12. Instead of conclusions: Why the new vision and approaches regarding company management, relevant stakeholders, and social responsibility should be implemented in numerous companies?
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