This book explains the nuances of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for setting up digital websites. This book is suitable for undergraduates, graduates and developers of digital marketing, SEO and SEM.
This book explains the nuances of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for setting up digital websites. This book is suitable for undergraduates, graduates and developers of digital marketing, SEO and SEM.
Subhankar Das is a Ph.D. graduate from SOA University, India, in Social Media Advertisement and Media Planning. An avid academician, researcher, author, writer, blogger, data science trainer, and social media marketing consultant, he holds a certification from Google, Manipal in professional digital marketing along with other globally recognized professional certifications. He has over 12 years of academic and research experience and is currently working as a professor and researcher in the Honors Program, Duy Tan University, Da Nang.
Inhaltsangabe
1. Introduction to CMS, SEO, SEM, and Attribution Modeling 2. Website Basics and Development. 3. On-Page Optimization 4. Link Building and Setup 5. Concept of Off-Page SEO 6. Search Engine Algorithm and Search Engine Marketing 7. Multivariate Testing Remarketing and AdWords
1. Introduction to CMS, SEO, SEM, and Attribution Modeling 2. Website Basics and Development. 3. On-Page Optimization 4. Link Building and Setup 5. Concept of Off-Page SEO 6. Search Engine Algorithm and Search Engine Marketing 7. Multivariate Testing Remarketing and AdWords
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