Don't Force It, Solve It! - Kalmpourtzis, George
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It's not how much time we spend on design that impacts product and service success: it's whether that time has been spent on solving the right problems. The field of design, with a greater focus on User Centered Design, steadily acquires a central position on the work of product design teams.

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Produktbeschreibung
It's not how much time we spend on design that impacts product and service success: it's whether that time has been spent on solving the right problems. The field of design, with a greater focus on User Centered Design, steadily acquires a central position on the work of product design teams.
Autorenporträt
George Kalmpourtzis is an award-winning User Experience & Learning Experience Consultant and Game Designer. Finding himself between the fields of educational technology, design and game studies, he has been founder, C-level stakeholder, director and board member of several design studios, start-ups and consulting agencies. George has worked on a diverse portfolio of projects and contexts, spanning from highly complex dashboards to video games and from XR interfaces to mobile apps. He is currently helping design, learning & development and product teams around the globe set-up efficient and fun creative processes and bring user-centered creative problem solving in the heart of design. George also holds bachelor's degrees in both education and engineering, a master's degree in information systems and a PhD in design pedagogy. He has created, taught courses and given lectures in academic institutions all over the world.