John I. Jerkovic

SEO Warrior

Essential Techniques for Increasing Web Visibility

• Broschiertes Buch

Produktbeschreibung

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of SEO theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.

You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference guide for implementing effective SEO techniques.

- See website optimization in action with detailed case studies of five website types

- Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world

- Conduct keyword research to find the best terms to reach your audience-and the related terms they'll respond to

- Learn what makes search engines tick by utilizing custom scripts

- Analyze your site to see how it measures up to the competition

Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 494
• Erscheinungstermin: 22. Dezember 2009
• Englisch
• Abmessung: 238mm x 179mm x 32mm
• Gewicht: 652g
• ISBN-13: 9780596157074
• ISBN-10: 059615707X
• Artikelnr.: 26552406

Autorenporträt

John I. Jerkovic currently manages a group of IT professionals at a wealth management company. His team works closely with the marketing (e-Business) team in managing close to 100 internal and external sites. A part of this work includes SEO. He's also had the opportunity to architect (and work with) several enterprise search solutions based on the Google Search appliance (GSE), IBM OmniFind Yahoo! Edition and Lucene. In 2009, John won two Web Marketing Association awards for outstanding achievement in website development. He maintains an SEO blog at http: //www.seowarrior.net/.

Inhaltsangabe

Inhaltsverzeichnis Chapter 1 The Big Picture SEO Benefits SEO Challenges The SEO Process SEO Alternatives Summary Chapter 2 Search Engine Primer Search Engines That Matter Today: Google Types of Search Engines and Web Directories Web Directories Search Engine Anatomy Search Engine Rankings Summary Chapter 3 Website Essentials Domain Name Options Hosting Options Custom Site Design or Third-Party Software Website Usability Website Accessibility Summary Chapter 4 Internal Ranking Factors Analyzing SERPs On-Page Ranking Factors On-Site Ranking Factors Putting It All Together Summary Chapter 5 External Ranking Factors External Links Broken Outbound Links User Behavior Patterns Website Performance and Website Age Summary Chapter 6 Web Stats Monitoring Web Server Logs and Formats Popular Web Stats Tools Using WebLog Expert Using AWStats Using Webalizer Tying Searches to Individual Web Pages Web Spider Patterns User Patterns Filtering Specific Data Summary Chapter 7 Google Webmaster Tools and Google Analytics Google Webmaster Tools Google Analytics Summary Chapter 8 Search Engine Traps JavaScript Traps Dynamic Widget Traps HTML Traps Website Performance Traps Error Pages Session IDs and URL Variables Splash or Doorway Pages Robots.txt Summary Chapter 9 Robots Exclusion Protocol Understanding REP More on robots.txt Robots Meta Directives The nofollow Link Attribute Dealing with Rogue Spiders Summary Chapter 10 Sitemaps Understanding Sitemaps HTML Sitemaps XML Sitemaps Utilizing Other Sitemap Types Summary Chapter 11 Keyword Research Keyword Strategy Keywords and Language Keyword Research Process Summary Chapter 12 Link Building Precursors to Link Building Elements of Link Building Summary Chapter 13 Competitor Research and Analysis Finding Your Competition Analyzing Your Competition Competitor Tracking Summary Chapter 14 Content Considerations Becoming a Resource Content Duplication Content Verticals Summary Chapter 15 Social Networking Phenomenon Social Platforms and Communities Social Media Strategy Using Automation Google and Social Media Sites Real-Time Search Summary Chapter 16 Search Engine Marketing The World of SEM Google AdWords Google AdSense SEM and SEO Unison Summary Chapter 17 Search Engine Spam Understanding Search Engine Spam Summary Chapter 18 Industry Buzz Bing SearchWiki The nofollow Link Attribute Finding the Buzz Summary Appendix Script Listings Appendix Ping Servers Ping Server List Appendix Programming Environment Building Your Own Environment Utilizing Distribution Packages Colophon

Rezensionen

"Wichtige On-Site-Faktoren wie Keywords im title oder in Überschriften stellt der Autor dar, und er sensibilisiert für Faktoren wie das Alter der Website, deren Aktualisierungsgrad oder die interne Verlinkung. Hier hebt sich das Buch von anderen ab. Es stellt dem Leser Perl-Skripte bereit, die er zur Prüfung der Ranking-Faktoren nutzen kann. Auf dem Blg des Autors gibt es Download-Angebote." -- iX, April 2010