This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere.
This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere.
Lisa Anderson-Meli is a public relations professional with extensive experience in the aviation industry. She has a Masters in media and communication with specialisation in public relations. Swapna Koshy is an award-winning professor and researcher who has published books and articles on communication. Dr Koshy's research focuses on media, marketing and business communication and the socio-cultural impact of new and traditional media.
Inhaltsangabe
1 Public Relations Crisis Communication : Developing A Conceptual framework 2 CONTEXTUALISING THEORIES OF COMMUNICATION 3 CRISIS MANAGEMENT THEORY 4 THE MALAYSIA AIRLINES MH370 CASE 5 A New Public Relations Crisis Communication Model
1 Public Relations Crisis Communication : Developing A Conceptual framework 2 CONTEXTUALISING THEORIES OF COMMUNICATION 3 CRISIS MANAGEMENT THEORY 4 THE MALAYSIA AIRLINES MH370 CASE 5 A New Public Relations Crisis Communication Model
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
