Lisa Anderson-Meli, Swapna Koshy

Public Relations Crisis Communication (eBook, ePUB)

A New Model

• Format: ePub

Produktbeschreibung

This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 96
• Erscheinungstermin: 2. Januar 2020
• Englisch
• ISBN-13: 9781000029314
• Artikelnr.: 58474563

Autorenporträt

Lisa Anderson-Meli is a public relations professional with extensive experience in the aviation industry. She has a Masters in media and communication with specialisation in public relations. Swapna Koshy is an award-winning professor and researcher who has published books and articles on communication. Dr Koshy's research focuses on media, marketing and business communication and the socio-cultural impact of new and traditional media.

Inhaltsangabe

1 Public Relations Crisis Communication : Developing A Conceptual framework
2 CONTEXTUALISING THEORIES OF COMMUNICATION 3 CRISIS MANAGEMENT THEORY 4
THE MALAYSIA AIRLINES MH370 CASE 5 A New Public Relations Crisis
Communication Model