Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society…mehr
Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies. In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations, image and identity management, issue management, impression management, risk management, crisis management and organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter. Features and Benefits: - The first unit in the text will introduce the details of analyzing situations and identifying strategies - The second unit will examine six specific recurring rhetorical situations for organizations - Organizational schema centered on situations and strategies - Use of real-life case studies - Focus on careers in organizational rhetoric - Focus on thinking critically about organizations in society
Mary F. Hoffman (Ph.D., University of Kansas) is associate professor and chair in the Department of Communication and Journalism at the University of Wisconsin-Eau Claire. She teaches courses in organizational rhetoric, organizational communication and rhetorical criticism. Her research is concerned with how individuals negotiate organizational demands that conflict with personal values. Her work on three organizations of Benedictine nuns has been published in Communication Studies, Western Journal of Communication, and Journal of Communication and Religion. Her work on how individuals and organizations negotiate the idea of work/life balance has appeared in Qualitative Research Reports in Communication and Communication Quarterly.
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Preface Acknowledgments 1. Organizations and Rhetoric in Contemporary Culture Defining Rhetoric Defining an Organization Defining Organizational Rhetoric Understanding Organizational Rhetoric Characteristics of Organizational Rhetoric Reasons for Studying Organizational Rhetoric Goals for Studying Organizational Rhetoric Practical Outcomes of Studying Organizational Rhetoric A Process for Analyzing Organizational Rhetoric Conclusion 2. Identifying Rhetorical Strategies in Organizational Rhetoric Canon of Invention Canon of Organization in Organizational Rhetoric Canon of Style in Organizational Rhetoric Canon of Delivery in Organizational Rhetoric Interdependence of Invention, Organization, Style, and Delivery in Organizational Rhetoric Canon of Memory in Organizational Rhetoric Special Situations and Rhetorical Strategies Conclusion Worksheet for Identifying Rhetorical Strategies in Organizational Texts 3. Rhetorical Situations in Organizations The Importance of Context in Rhetoric Two Perspectives on Rhetorical Situations The Rhetorical Situation in Organizational Rhetoric Researching the Rhetorical Situation Conclusion Case Study: A Showdown Over Power in Texas Worksheet for Describing Rhetorical Situations in Organizations 4. Critical Approaches to Organizational Rhetoric Historical Overview Key Ideas in Critical Approaches to Organization Studies and Organizational Rhetoric Summary of the Key Concepts in Critical Theory/Perspectives Making Choices: Ethics and Organizational Rhetoric Conclusion Note 5. Evaluating and Critiquing Organizational Rhetoric Two Approaches to Analyzing Organizational Rhetoric Conclusion Worksheet for Conducting an Evaluative Reading Worksheet for Conducting a Critical Reading 6. Identity Creation and Maintenance Rhetoric The Foundation for Identity Rhetoric: Organizational Identity Identity Building Rhetoric Identity Maintenance Rhetoric Evaluating and Critiquing Identity Creation and Maintenance Rhetoric Conclusion Case Study: "Who Says the Internet Is Only For Young People?" Identity and Disaster Relief 7. Rhetoric About Issues Defining Issues and Issue Management in Organizations Foundation for Understanding Issues Rhetoric: Issue Life Cycles Issue Management: The Rhetorical Situation Strategies for Rhetoric About Issues Evaluating and Critiquing Rhetoric About Issues Conclusion Case Study: Menu Labeling---Healthy Idea or Big Brother? 8. Rhetoric About Organizational Risk Defining Risk in Organizations Foundations for Understanding Risk Rhetoric The Rhetorical Situation for Risk Rhetoric Strategies for Rhetoric About Risk Evaluating and Critiquing Rhetoric About Risk Conclusion Case Study: No Bodies in My Backyard 9. Crisis Rhetoric Defining Rhetoric About Crisis Foundation for Understanding Crisis Rhetoric: Life Cycle of a Crisis Crisis Management: The Rhetorical Situation Strategies in Crisis Rhetoric Evaluating and Critiquing Organizational Rhetoric About Crisis Case Study: The Perfect Storm 10. Organizational Rhetoric for Internal Audiences The Rhetorical Situation in Internal Organizational Rhetoric Rhetorical Strategies for Internal Messages Evaluating and Critiquing Internal Organizational Rhetoric Conclusion Case Study: A New Record---Transitioning to Electronic Medical Records Epilogue: The Ancient Art of Rhetoric in a Complex Organizational World Rhetoric in a Globalized Organizational World Corporate Rhetoric in Nonprofit Organizations Traditional Rhetorical Strategies in Contemporary Forms The Environment as Situation and Strategy Appendix: Worksheets for Analyzing Organizational Rhetoric Worksheet for Identifying Rhetorical Strategies in Organizational Texts Worksheet for Describing Rhetorical Situations in Organizations Worksheet for Conducting an Evaluative Reading Worksheet for Conducting a Critical Reading References Index About the Authors
Preface Acknowledgments 1. Organizations and Rhetoric in Contemporary Culture Defining Rhetoric Defining an Organization Defining Organizational Rhetoric Understanding Organizational Rhetoric Characteristics of Organizational Rhetoric Reasons for Studying Organizational Rhetoric Goals for Studying Organizational Rhetoric Practical Outcomes of Studying Organizational Rhetoric A Process for Analyzing Organizational Rhetoric Conclusion 2. Identifying Rhetorical Strategies in Organizational Rhetoric Canon of Invention Canon of Organization in Organizational Rhetoric Canon of Style in Organizational Rhetoric Canon of Delivery in Organizational Rhetoric Interdependence of Invention, Organization, Style, and Delivery in Organizational Rhetoric Canon of Memory in Organizational Rhetoric Special Situations and Rhetorical Strategies Conclusion Worksheet for Identifying Rhetorical Strategies in Organizational Texts 3. Rhetorical Situations in Organizations The Importance of Context in Rhetoric Two Perspectives on Rhetorical Situations The Rhetorical Situation in Organizational Rhetoric Researching the Rhetorical Situation Conclusion Case Study: A Showdown Over Power in Texas Worksheet for Describing Rhetorical Situations in Organizations 4. Critical Approaches to Organizational Rhetoric Historical Overview Key Ideas in Critical Approaches to Organization Studies and Organizational Rhetoric Summary of the Key Concepts in Critical Theory/Perspectives Making Choices: Ethics and Organizational Rhetoric Conclusion Note 5. Evaluating and Critiquing Organizational Rhetoric Two Approaches to Analyzing Organizational Rhetoric Conclusion Worksheet for Conducting an Evaluative Reading Worksheet for Conducting a Critical Reading 6. Identity Creation and Maintenance Rhetoric The Foundation for Identity Rhetoric: Organizational Identity Identity Building Rhetoric Identity Maintenance Rhetoric Evaluating and Critiquing Identity Creation and Maintenance Rhetoric Conclusion Case Study: "Who Says the Internet Is Only For Young People?" Identity and Disaster Relief 7. Rhetoric About Issues Defining Issues and Issue Management in Organizations Foundation for Understanding Issues Rhetoric: Issue Life Cycles Issue Management: The Rhetorical Situation Strategies for Rhetoric About Issues Evaluating and Critiquing Rhetoric About Issues Conclusion Case Study: Menu Labeling---Healthy Idea or Big Brother? 8. Rhetoric About Organizational Risk Defining Risk in Organizations Foundations for Understanding Risk Rhetoric The Rhetorical Situation for Risk Rhetoric Strategies for Rhetoric About Risk Evaluating and Critiquing Rhetoric About Risk Conclusion Case Study: No Bodies in My Backyard 9. Crisis Rhetoric Defining Rhetoric About Crisis Foundation for Understanding Crisis Rhetoric: Life Cycle of a Crisis Crisis Management: The Rhetorical Situation Strategies in Crisis Rhetoric Evaluating and Critiquing Organizational Rhetoric About Crisis Case Study: The Perfect Storm 10. Organizational Rhetoric for Internal Audiences The Rhetorical Situation in Internal Organizational Rhetoric Rhetorical Strategies for Internal Messages Evaluating and Critiquing Internal Organizational Rhetoric Conclusion Case Study: A New Record---Transitioning to Electronic Medical Records Epilogue: The Ancient Art of Rhetoric in a Complex Organizational World Rhetoric in a Globalized Organizational World Corporate Rhetoric in Nonprofit Organizations Traditional Rhetorical Strategies in Contemporary Forms The Environment as Situation and Strategy Appendix: Worksheets for Analyzing Organizational Rhetoric Worksheet for Identifying Rhetorical Strategies in Organizational Texts Worksheet for Describing Rhetorical Situations in Organizations Worksheet for Conducting an Evaluative Reading Worksheet for Conducting a Critical Reading References Index About the Authors
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