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By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, this textbook gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media.

Produktbeschreibung
By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, this textbook gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media.
Autorenporträt
James A. Herrick is Emeritus Professor of Communication at Hope College, USA. His publications include Argumentation: Understanding and Shaping Arguments, 6th edition (2017) and Visions of Technological Transcendence: Human Enhancement and the Rhetoric of the Future (2017).