Tim Fields

Mobile & Social Game Design

Monetization Methods and Mechanics

• Broschiertes Buch

Produktbeschreibung

Completely updated, this second edition explains how to use the interconnectedness of social networks to make "stickier," more compelling games on all types of devices. Through the book's many design and marketing techniques, strategies, and examples, readers will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.

Produktdetails

• Verlag: CRC Press
• 2nd edition
• Seitenzahl: 240
• Erscheinungstermin: 26. März 2014
• Englisch
• Abmessung: 251mm x 151mm x 25mm
• Gewicht: 450g
• ISBN-13: 9781466598683
• ISBN-10: 1466598689
• Artikelnr.: 39305205

Autorenporträt

Since 1995, Tim Fields has worked in the game industry as a producer, project manager, design lead, and business developer. Tim has helped small studios and top publishers, such as EA and Microsoft, run teams that create great games. He has worked on shooters, sports games, racing titles, and RPGs using talent and teams from North America, Asia, and Europe.

Inhaltsangabe

Introduction. What Is a Social Game? Are Mobile Games Social? History of
Game Monetization. Why Create a Social or Mobile Game? Industry Terms and
Metrics. What Is a Social Network? How to Acquire, Keep, and Regain Users.
Monetization Strategies. Virtual Goods. Currency. Conclusions.