Licensing Best Practices Set - Goldscheider, Robert
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Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.

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Produktbeschreibung
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.
Autorenporträt
Editor Robert Goldscheider (New York NY) is the Chairman of The International Licensing Network (technology management consultants). He is also Chairman of the Advisory Council on Licensing of the Patent and License Exchange, the worldwide leading venue for online licensing. He is also the Chairman of the ADR Panel for Intellectual Property of clickNsettle.com, Inc. (formerly National Arbitration and Mediation, Inc). He is a graduate of Harvard Law School and a Fulbright Scholar. Comprised of articles from leading professionals in the licensing/IP field-all names are well known within specific areas of expertise and are recognized by their peers.