Comprehensive Intellectual Capital Management - Al-Ali
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Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management.  Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage Provides plenty of real-life examples and case studies, including Dow…mehr

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Produktbeschreibung
Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management.  Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more! Order your copy today!
Autorenporträt
NERMIEN AL-ALI is a professor at the Franklin Pierce Law Center in Concord, New Hampshire, where she designed and teaches a course on intellectual capital management, the first of its kind at a U.S. law school. She began her career as the managing attorney of the Intellectual Property Department at Ibrachy Dermarkar, one of Egypt's leading law firms, where she counselled multinational clients on IP issues.
Rezensionen
"The 'Comprehensive Intellectual Capital Management' (CICM)approach Ms. Al-Ali has developed is truly groundbreaking in thatit effectively addresses one of the most significant challenges inthe intellectual capital management (ICM) arena today: the abilityto directly link ICM to bottom line business value. The integrationof innovation processes with knowledge (KM) and intellectual assetmanagement (IAM), combined with a robust portfolio managementdiscipline are the most critical and unique components of the CICMapproach. Additionally, the fact that CICM can be customized to fitthe strategic direction, operational structure, and culture of acompany is also a very appealing aspect of this bottom line-basedapproach. This book speaks to every person in the ICM chain, theinventor, market manager, patent attorney, finance manager, IAmanager, research manager, business manager, production manager,and most importantly, the CFO."-- David Near
Director of Business Excellence
Polyurethanes Business
The Dow Chemical Company

"This is a seminal work in that vast wilderness where law mergeswith business. It should be dog-eared and underlined with notes inthe margin by any lawyer or business leader who cares about howintellectual capital is valued and how it should be managed tomaximize growth and profit. This is the critical knowledge for thenext decade and beyond."--John D. Hutson
Dean & President
Franklin Pierce Law Center

"Management and reporting of Intellectual Capital has become oneof the most important issues facing business and society in theknowledge economy. Much work has been done around the world tryingto develop general acceptable solutions. Nermien Al-Ali presents inher book a unique and very inspirational contribution to the searchfor ways of better managing and reporting Intellectual Capital."--Jan V.K. Hoffmeister
Vice President, Intellectual Capital Management
Skandia Insurance Company…mehr