Matt Lindsay, Xavier van Leeuwe, Matthijs van de Peppel

How to Succeed in the Relationship Economy

Make Data Work for You, Empathise with Customers, Grow Valuable Relationships

• Gebundenes Buch

Produktbeschreibung

In our changing consumer landscape, it¿s not enough to produce an outstanding product or service. To grow valuable relationships with customers, organisations must successfully bridge the gap between data and customer experience. This accessible book contains exhilarating practical examples and takes a refreshing look at how small and large businesses can harness the power of data and gain deep insights into customer needs by making a real connection, even at the kitchen table. The tools included are the key to change your organisation¿s culture to focus on both human relationships and analytics and grow a healthier financial bottom line. Learn how to: ¿find customers willing to build a long-term relationship ¿invest in loyal customers without going bankrupt ¿understand the impact of pricing ¿explore the power of big data with common sense ¿discover deeper customer needs

Produktdetails

• Verlag: Advantage Media Group, Inc.
• Seitenzahl: 208
• Erscheinungstermin: 24. April 2017
• Englisch
• Abmessung: 236mm x 156mm x 22mm
• Gewicht: 465g
• ISBN-13: 9781599326498
• ISBN-10: 1599326493
• Artikelnr.: 47878084

Autorenporträt

MATT LINDSAY is president of one of the fastest-growing private companies in the United States, Mather Economics, which provides economic-consulting services to over five hundred news organisations in twelve countries, with the head office located in Atlanta, Georgia. Matt has over twenty years of experience in helping businesses improve performance and drive revenue through economic modeling.

Inhaltsangabe

PREFACE The Relationship Economy Is Here MAKE DATA WORK FOR YOU (AND NOT
AGAINST YOU) 1. Let Business People Lead the Data Teams 2. Rethink KPIs 3.
Punch through the Big Data Hype 4. Start with the Basics BUILD VALUABLE
RELATIONSHIPS 5. Don¿t Break Up over Money 6. Find the Right Price to
Attract New Customers 7. Stop Dating, Get Engaged 8. Understand Employees
and Their Impact on Relationships SUSTAIN RELATIONSHIPS BY IMPROVING
CUSTOMER EXPERIENCE 9. Sit Down at the Kitchen Table 10. Keep Investing in
Relationships ANALYTICAL TOOLS TO INCREASE THE VALUE OF RELATIONSHIPS 11.
Customer Lifetime Value (CLV) 13. Revenue and Audience-Volume Forecast
Model 14. Comprehensive Data Gathering with Listener 15. Yield Management
for Recurring Revenue 16. Acquisition Pricing CUSTOMER-EXPERIENCE TOOLS 17.
D.school Methodology 18. Service Design 19. Active Listening 20. Needs
Matrix CONCLUSION ABOUT THE AUTHORS ACKNOWLEDGMENTS SOURCES INDEX