Brian Solis

The End of Business as Usual

Rewire the Way You Work to Succeed in the Consumer Revolution

• Gebundenes Buch

Produktbeschreibung

Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval.

---

It s a new era of business and consumerism-and you play a role in defining it
Today s biggest trends-the mobile web, social media, real-time-have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.

"To be successful in business, you need to see what others don t. Start with this book. Someone s going to do it, why not you?"
- Mark Cuban , owner of the Dallas Mavericks and Chairman of HDNet

"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow."
- John Chambers , CEO of Cisco Systems, Inc.

"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis s book is the map to unleash this treasure."
- Peter Guber , author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

"Your customers will share their experiences both good and bad. Now that everyone is connected, it s amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism."
- Mark Burnett , Television Executive Producer

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 320
• Erscheinungstermin: 18. Oktober 2011
• Englisch
• Abmessung: 239mm x 164mm x 32mm
• Gewicht: 518g
• ISBN-13: 9781118077559
• ISBN-10: 1118077555
• Artikelnr.: 33278422

Autorenporträt

BRIAN SOLIS is globally recognized as one ofthe most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog, BrianSolis.com, is among the world's leading business strategy and marketing resources.

Inhaltsangabe

Foreword Katie Couric x Introduction (R)evolution: How Internet Culture Has
Created a New Era of Social Consumerism xiii This Is None of Your Business,
So Make It Your Business xiv Chapter 1 A Quiet Riot: The Information Divide
and the Cultural Revolution 1 The Human Genome Meets Digital DNA 4 Don't
Blame It on the Youth 5 Ch-Ch-Changes 6 Chapter 2 Youthquake: Millennials
Shake Up the Digital Lifestyle 8 Boom 10 Digital Darwinism: Controlling
Your Way to Obsolescence 12 Chapter 3 The Medium Is No Longer the Message
15 Social Networks as Your Personal Operating System (OS) 17 Don't Google
Me, Facebook Me 19 Twitter Me This . . . The Facebook Generation 19 Chapter
4 The Attention Deficit Crises and Information Scarcity 22 Remorse and
Social Network Fatigue 23 Poster's Remorse 24 Does Attention Bankruptcy
Loom Behind the Thin Veil of Popularity? 25 If You Can't Tweet 'Em, Join
Them 27 The Progress of Progress 29 Chapter 5 The Evolution of the Network
Economy and the Human Network 32 Content Was King 33 Context Is King:
Defining Our Experiences 35 The Shift in Networking: Nicheworks Bridge
Social and Interest Graphs 36 Recognizing the Value of Nicheworks 43
Interest Graphs Are the Constructs of Maturing Information Networks 45
Chapter 6 The Nextwork: Defining Tomorrow's Information Network 48 Do I
Know You? Oh Yes, You're Friends with Their Friends Who Are Friends with
Those Who Are Friends of Mine 50 It's a Smaller World, after All 51
Information at the Speed of Tweets 53 Chapter 7 Your Audience Is Now an
Audience of Audiences with Audiences 56 Short Attention Span Theater 57 An
Audience with an Audience of Audiences 60 The People Formerly Known as the
Audience 61 The Psychology of the Audiences with Audiences 62 Zuckerberg's
Law 63 Interest Graph Theory 64 On-Demand Networking: Investing in Narrow
and Wide Experiences 68 Chapter 8 Convergence: The Intersection of Media
and the Human Network 72 The Digital Footprint 73 I Want My Web TV. . . .
Be Careful What You Wish For 75 Channeling a Connected Audience 77 The
Living Room Is Alive and Clicking 78 New Consumerism: From Clicks to
Cliques 79 An Audience of Information Ambassadors 81 Chapter 9 Measures of
Digital Influence and Social Capital: From Nobody to Somebody 83 The Human
Algorithm 84 Digital Influence Creates a New Media World Order 84 Defining
Influence 85 Seeking Relevance: The Social Consumer Hierarchy 86 The Social
Stock Market 87 The Square Root of Influence Is Social Capital 88 The New
Era of Endorsements: When Nobodies Become Somebodies 91 Influence Is Not
Popularity and Popularity Is Not Influence 93 The Tools of the Trade 95
Influencing the Influencer 98 Chapter 10 The Dawn of Connected Consumerism
100 You Are Now Entering the Trust Zone 101 A Day in the Life of the
Connected Consumer 103 Checking In to the New Reality of Geolocation 106
Steering Action through Incentives 111 When Purchases Become Social Objects
112 It's Not How You See Me, It's How I Want You to See Me 113 Chapter 11
The Rise of Collective Commerce 117 On the Web, One Is a Lonely Number:
Socializing Commerce 118 The Fifth C of Community = Social Commerce 121 Buy
with Friends! The Savings of the Crowds 123 Build It and They (Won't) Come
126 The Laws of Attraction and Affinity 127 ABC: Always Be Closing 132
Chapter 12 Creating Magical Experiences 136 m-Commerce: The Smartphone
Makes Shoppers Smarter 137 Reality Bytes 139 Price Comparison Apps Lead to
Purchases or Competitive Purchases 140 Discounting Prices, but Not Loyalty
141 Virtual Mirrors Reflect the True Persona of the Connected Customer 144
Excuse Me While I Check Out 145 Designing Shareable Experiences 147 Chapter
13 Brands Are No Longer Created, They're Co-Created 151 Branding the
Customer Relationship 151 If Ignorance Is Bliss, Awareness Is Awakening 152
In the Human Network, Brands Become the Culmination of Shared Experiences
154 The Awakening Flips the Switch 159 The Poetry of Language and Media 163
Chapter 14 Reinventing the Brand and Sales Cycle for a New Genre of
Connected Commerce 169 Plug into the Grid of Decision Making 170 Once More,
This Time with Feeling 171 I'm Not Just Listening to You, I Hear You; I See
and Feel What You're Saying 172 Bring the Essence of Brand to Life 173
Brand Essence Exercise 174 A Model for Emotive Engagement 175 Funneling
Through Time 177 The Collapse of the Funnel and Emergence of New Consumer
Touchpoints 180 The Decision-Making Circle 185 Chapter 15 Aspiring to Reach
beyond Conformity to Inspire Customers 190 Market Fragmentation Leads to
Diversification 192 Behaviorgraphics 197 The Interest Graph Is Alive: A
Study of Starbucks's Top Followers 201 Chapter 16 The Last Mile: The Future
of Business Is Defined through Shared Experiences 212 The Apple of My Eye:
Designing Magical (and Shareable) Experiences 213 The Laws of Engagement
216 Like a Virgin: Treating Customers Like They Were Touched for the Very
First Time 219 Distribution of Engagement Resources and Strategies 224 A
Market in Transition Begets a Business in Motion 227 Chapter 17 The Culture
Code: When Culture and Social Responsibility Become Market Differentiators
229 The Zappos Story: The Customer Service Shoe Is Now on the Other Foot
231 Zappos: Putting the Customer in Customer Service 232 Zappos: The
Culture of Customer Advocacy 233 Zappos: Delivering Happiness 233 The New
CEO: Chief Experience Officer 235 In Good Company: Philanthropic Capitalism
and the New Era of Corporate Social Responsibility 237 Giving Back Is the
New . . . Red 238 One Day without Shoes: A March toward Prosperity and
Social Responsibility 239 Empathy Loves Company 241 Chapter 18 Adaptive
Business Models: Uniting Customers and Employees to Build the Business of
Tomorrow, Today 244 The Adaptive Business Learns through Reflection and
Leads through Projection 245 The Dilemma's Innovator 246 Rethinking the
Future of Business: Building the Framework 250 From Bottom Up to Top Down
and Outside In to Inside Out 255 Dell's Bells 257 The Dellwether of
Customer Sentiment 258 The Future of Business Is Up to You 265 Chapter 19
Change Is in the Air: The Inevitable March toward Change Management 269 The
Future of Business Starts with Change and Ends with Change Management 270
The March toward Change Leads to Relevance: A Blueprint for Change 271
Phase 1: Setting the Stage 272 Phase 2: Managing Change 273 Phase 3:
Reinforcing Change 274 Connecting Value Propositions to Personal Values 274
This Is Your Time 278 Chapter 20 What's Next? The Evolution of Business
from Adaptive to Predictive 280 Notes 284 Index 295