Event Impact
179,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
90 °P sammeln
  • Gebundenes Buch

Events are increasingly used instrumentally to achieve goals of the entire society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation, experiential value, value measurement, sustainability and impact assessment. It is a unique book that combines methodological concepts and international research to create a comprehensive guide to event…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Events are increasingly used instrumentally to achieve goals of the entire society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation, experiential value, value measurement, sustainability and impact assessment. It is a unique book that combines methodological concepts and international research to create a comprehensive guide to event impacts. This book was originally published as a special issues of Scandinavian Journal of Hospitality and Tourism.
Autorenporträt
John Armbrecht, PhD, is Head of the Centre for Tourism and researcher at the School of Business, Economics and Law, Gothenburg University, Sweden. He received his PhD in marketing and has mainly published research on experiential and non-use values within areas like cultural tourism, cultural economics and event and festival economics. Tommy D. Andersson, PhD, is a Senior Professor in Tourism and Hospitality Management at Gothenburg University, Sweden, and Professor II at Molde University College, Norway. He received his PhD in managerial economics and has been interested in economic impact analysis, event management and cost-benefit analysis. Most of his publications are in the area of event research and food tourism research.