Jo Mackellar

Event Audiences and Expectations

• Gebundenes Buch

Produktbeschreibung

First Published in 2014. Routledge is an imprint of Taylor & Francis, an informa company.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 168
• Erscheinungstermin: 5. September 2013
• Englisch
• Abmessung: 231mm x 152mm x 15mm
• Gewicht: 399g
• ISBN-13: 9780415630085
• ISBN-10: 0415630088
• Artikelnr.: 38078131

Autorenporträt

Jo Mackellar is a Research Consultant at Destination Research and Development, Australia, and a Post-Doctoral Fellow at Griffith University.

Inhaltsangabe

1. Event Audiences 2.Theoretical perspectives - psycho/social theory for
event audiences 3.Theoretical Perspectives - Leisure, Travel and Consumer
Behaviour 4. Events and their Audiences 5. Serious and Casual Participation
6. Managing Audience Behaviour 7. Managing Event Networks 8. Marketing
Events to Audiences 9. Government policy and public participation 10.
Implications and new research