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This book uniquely focuses on the supply side of wellness tourism from a destination perspective in terms of the generation and delivery of wellness tourism products and services to cater for tourists who seek to maintain and improve their health. By doing so this provides a better understanding of the way in which wellness tourism destinations develop, explore the specific drivers of that growth in a destination context and how destinations successfully compete against each other in globalised market place. This timely volume will be of interest to tourism and hospitality students and academics internationally.…mehr

Produktbeschreibung
This book uniquely focuses on the supply side of wellness tourism from a destination perspective in terms of the generation and delivery of wellness tourism products and services to cater for tourists who seek to maintain and improve their health. By doing so this provides a better understanding of the way in which wellness tourism destinations develop, explore the specific drivers of that growth in a destination context and how destinations successfully compete against each other in globalised market place. This timely volume will be of interest to tourism and hospitality students and academics internationally.
Autorenporträt
Cornelia Voigt has worked as a researcher and lecturer at different universities. Her research on wellness tourism won several additional awards and she has published in leading international tourism journals. Christof Pforr is Course Coordinator for Tourism and Hospitality and Group Leader of the Research Focus Area 'Sustainable and Health Tourism' with the School of Marketing, Curtin Business School, Australia.