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The book explores how we as humans communicate and considers the "Placements' of : how we see things, how we hear things, who we smell things, how we taste things and how we feel things that allow us to understand our environment and respond to messages. Messages get distorted, misunderstood our challenge is to make our messages clear and precise. Effective communication is a skill, some have it naturally, some of us learn it through life experience, however in the chapters of this book we explore the theory and practice of effective communication. There are practical examples and ways to coach yourself become a more effective communicator.