Contemporary Issues in Luxury Brand Management

Herausgeber: Cattaneo, Eleonora; Studente, Sylvie

• Broschiertes Buch

Produktbeschreibung

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.

Produktdetails

• Mastering Luxury Management
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 162
• Erscheinungstermin: 31. März 2023
• Englisch
• Abmessung: 243mm x 169mm x 11mm
• Gewicht: 336g
• ISBN-13: 9780367859305
• ISBN-10: 0367859300
• Artikelnr.: 66267608

Autorenporträt

Sylvie Studente is Assistant Professor at Regent's University London. Eleonora Cattaneo is Professor of Marketing at César Ritz Colleges Switzerland.

Inhaltsangabe

SECTION 1: PEOPLE AND HISTORY Chapter 1: Luxury Throughout History Chapter
2: Luxury Start-Ups Chapter 3: Contemporary People Issues in Luxury Brand
Management SECTION 2: LUXURY PRODUCTS Chapter 4: Legal Protection for
Luxury Goods and the Counterfeiting Challenge Chapter 5: The Case of the
Wine Experience Chapter 6: Luxury and Sustainability SECTION 3: DIGITAL
BUSINESS Chapter 7: Social Media Marketing in Luxury Brand Management
Chapter 8: Digital Marketing and Analytics for Luxury Brands Chapter 9: The
Future of Commerce with Digital Business