Andere Kunden interessierten sich auch für
![Generación centennial y su influencia en procesos de consumo y compra]( "Generación centennial y su influencia en procesos de consumo y compra")
Generación centennial y su influencia en procesos de consumo y compra55,99 €![La génération du centenaire et son influence sur la consommation et les processus d'achat]( "La génération du centenaire et son influence sur la consommation et les processus d'achat")
La génération du centenaire et son influence sur la consommation et les processus d'achat55,99 €![Die hundertjährige Generation und ihr Einfluss auf Konsum- und Kaufprozesse]( "Die hundertjährige Generation und ihr Einfluss auf Konsum- und Kaufprozesse")
Die hundertjährige Generation und ihr Einfluss auf Konsum- und Kaufprozesse84,90 €![La generazione dei centenari e la sua influenza sui processi di consumo e di acquisto]( "La generazione dei centenari e la sua influenza sui processi di consumo e di acquisto")
La generazione dei centenari e la sua influenza sui processi di consumo e di acquisto55,99 €![A geração do centenário e a sua influência nos processos de consumo e de compra]( "A geração do centenário e a sua influência nos processos de consumo e de compra")
A geração do centenário e a sua influência nos processos de consumo e de compra55,99 €![Stoletnee pokolenie i ego wliqnie na processy potrebleniq i pokupki]( "Stoletnee pokolenie i ego wliqnie na processy potrebleniq i pokupki")
Stoletnee pokolenie i ego wliqnie na processy potrebleniq i pokupki55,99 €![Citizenship relations in purchasing situations]( "Citizenship relations in purchasing situations")
Citizenship relations in purchasing situations36,99 €
In a century of great macro changes, having a futuristic vision is essential, because traditional business is taking serious transformations in all aspects at local and global level, now trying to understand and know the consumer behavior of people, is not an easy subject to analyze and interpret, Since the world society is located by important generational groups, the centennial are one of those social groups, that companies as such, must put their interest in how to capture their attention and loyalty, when it comes to consumer decision making, so marketing strategies must be innovative, creative and even connection with people; Appealing to elements such as the perceptual process, the book as such is a detailed study on this generation located in the (GAM) Greater Metropolitan Area of Costa Rica, between the ages of 15 and 24, taking into account various social and cultural aspects that address this social group, so the topic under study is a guide that can help people to improve marketing strategies when it comes to advertising and promotion.