Jonathan O'Brien

Category Management in Purchasing

A Strategic Approach to Maximize Business Profitability

• Broschiertes Buch

Produktbeschreibung

Approach sourcing strategically and deliver profitability and new supply-side value effectively with this step-by-step guide to the tools, techniques and application of category management.

Produktdetails

• Verlag: Kogan Page Ltd
• 5 Revised edition
• Seitenzahl: 568
• Erscheinungstermin: 3. Mai 2024
• Englisch
• Abmessung: 234mm x 156mm
• Gewicht: 882g
• ISBN-13: 9781398613799
• ISBN-10: 1398613797
• Artikelnr.: 67616982

Autorenporträt

Jonathan O'Brien

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Introducing category management; Chapter
02: The principles of category management; Chapter
03: Laying the groundwork for success; Chapter
04: Stage 1
Initiation; Chapter
05: Stage 2
Insight; Chapter
06: Stage 3
Innovation; Chapter
07: Stage 4
Implementation; Chapter
08: Stage 5
Improvement; Chapter
09: Making category management happen; Chapter
10: Guaranteeing success
Now and for the future