Jonathan O'Brien

Category Management in Purchasing

A Strategic Approach to Maximize Business Profitability

• Gebundenes Buch

Produktbeschreibung

Approach sourcing strategically and deliver profitability effectively with this step-by-step guide to the tools, techniques and application of category management.

Produktdetails

• Verlag: Kogan Page
• 5th edition
• Seitenzahl: 576
• Erscheinungstermin: 28. Mai 2024
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• ISBN-13: 9781398613812
• ISBN-10: 1398613819
• Artikelnr.: 67615014

Autorenporträt

Jonathan O'Brien

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Introducing category management; Chapter
02: The principles of category management; Chapter
03: Laying the groundwork for success; Chapter
04: Stage 1
Initiation; Chapter
05: Stage 2
Insight; Chapter
06: Stage 3
Innovation; Chapter
07: Stage 4
Implementation; Chapter
08: Stage 5
Improvement; Chapter
09: Making category management happen; Chapter
10: Guaranteeing success
Now and for the future