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Schwab's revolutionary approach to success in the face ofadversity Since its founding in 1973, Schwab has led the full-brokeragemarket by stressing customer service. Today, Schwab has establisheditself as a company with a unique identity: old-fashioned integritymeets technology-empowered financial services. Charles Schwab tellsthe compelling story of this organization's uncanny ability toreinvent itself around an unchanging set of core values. This bookis organized into five sections, each representing a criticaljuncture for the company when it was forced to reinvent itself orbe consumed.…mehr
Schwab's revolutionary approach to success in the face ofadversity Since its founding in 1973, Schwab has led the full-brokeragemarket by stressing customer service. Today, Schwab has establisheditself as a company with a unique identity: old-fashioned integritymeets technology-empowered financial services. Charles Schwab tellsthe compelling story of this organization's uncanny ability toreinvent itself around an unchanging set of core values. This bookis organized into five sections, each representing a criticaljuncture for the company when it was forced to reinvent itself orbe consumed. Along the way, Kador highlights Schwab's immutablelaws, direct from the Chairman and CEO: 1) Create a cause, not abusiness; 2) the corporate vision is only as good as the values ofits culture; 3) welcome upheaval. In the whirlwind economicenvironment we currently face, Charles Schwab provides readers withvaluable lessons on how businesses can survive and thrive in anysituation.
JOHN KADOR is the author of four books, including Net Ready: Strategies for Success in the E-conomy (with Amir Hartman and John Sifonis)--a Wall Street Journal, BusinessWeek, and New York Times business books bestseller. Kador is a freelance writer for a number of business publications, and is curently working on a book about healthcare with Hank McKinnell, the Chaiman and CEO of Pfizer, Inc.
Inhaltsangabe
Introduction. PART ONE: LEVELING THE PLAYING FIELD. Chapter 1. May Day. Chapter 2. Opening Investment. Chapter 3. Building the Brand. Chapter 4. Innovation. Chapter 5. Branchland. Chapter 6. Advice and Advisors. PART TWO: PROFILES IN CRISIS. Chapter 7. Forsaken IPO. Chapter 8. Birthright. Chapter 9. Market Crash. Chapter 10. Margin Call. Chapter 11. Earthquake. Chapter 12. OneSource. Chapter 13. Heart Attack. Chapter 14. eSchwab. PART THREE: CUSTODIAN OF UNEASY DREAMS. Chapter 15. Balance of Power. Chapter 16. Schwab Mythology. Chapter 17. Unfinished Business. Epilogue Schwab Account. Appendix 1: Charles Schwab & Co. Timeline. Appendix 2: Charles R. Schwab's Employment Agreement. Source Notes. Bibliography. Index.
