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    Broschiertes Buch

Setting the Agenda describes the mass media's significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition of his comprehensive book, Max McCombs, one of the founding fathers of the agenda-setting tradition of research, extends his previous synthesis of hundreds of studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences how we picture public affairs. In describing this media influence on what we think about and how we think…mehr

Produktbeschreibung
Setting the Agenda describes the mass media's significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition of his comprehensive book, Max McCombs, one of the founding fathers of the agenda-setting tradition of research, extends his previous synthesis of hundreds of studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences how we picture public affairs. In describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour. New to this edition, McCombs debates the role of the expanded media landscape on agenda setting, the impact of the internet on the power of legacy media and the role of agenda setting beyond the realm of public affairs, This fully updated new edition will prove invaluable to students of media, communications and politics, as well as those interested in the role of mass media in shaping and directing public opinion.
  • Produktdetails
  • Verlag: Polity Press / Wiley, John, & Sons, Inc
  • 2nd Edition
  • Seitenzahl: 208
  • Erscheinungstermin: 31. Januar 2014
  • Englisch
  • Abmessung: 228mm x 151mm x 22mm
  • Gewicht: 366g
  • ISBN-13: 9780745661100
  • ISBN-10: 0745661106
  • Artikelnr.: 40127210
Autorenporträt
Professor Maxwell McCombs holds the J.H.Jones Centennial Chair in the School of Journalism at the University of Texas at Austin.
Inhaltsangabe
Dedication Title page Copyright page Boxes Preface 1: Influencing Public Opinion Our pictures of the world Contemporary empirical evidence The accumulated evidence Cause and effect A new communication landscape Summing up 2: Reality and the News Idiosyncratic pictures Perspectives on agenda
setting effects Content versus exposure Agenda
setting in past centuries Summing up 3: The Pictures in our Heads Pictures of political candidates Candidate images in national elections Candidate images in local elections Media influence on candidate images Attributes of issues Attributes of environmental issues Media influence on issue attributes Compelling arguments A third level of agenda
setting Attribute agenda
setting and framing Summing up 4: Why Agenda
Setting Occurs Relevance and uncertainty Occurrence of agenda
setting effects Relevance Personal experience with public issues Individual differences, media use and agenda
setting Summing up 5: How Agenda
Setting Works Evolution of issue agendas Explaining the transfer of salience Timeframe for effects Diversity of salience measures Summing up 6: Consequences of Agenda
Setting Priming public opinion Attribute agendas and opinions Forming opinions Attitudes, opinions and behaviour Agenda
setting role of business news Summing up 7: Shaping the Media Agenda The president and the national agenda Subsidizing the media agenda Capturing the media agenda Three election agendas Media agendas in local elections Attributes of local issues Three elements of elections A broader portrait Intermedia agenda
setting Summing up 8: Mass Communication and Society Transmission of culture New agenda
setting arenas Other cultural agendas Concepts, domains, and settings Continuing evolution of agenda
setting theory Epilogue: Media Agenda
Setting and Audience Agenda
Melding Political agenda
melding Our need for community agenda
melding Bibliography Index