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Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. * Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner * Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems * Written in an engaging style, with in-depth examples from the author's own practice * Comprehensive…mehr

Produktbeschreibung
Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. * Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner * Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems * Written in an engaging style, with in-depth examples from the author's own practice * Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy
  • Produktdetails
  • Verlag: John Wiley & Sons / John Wiley and Sons Ltd
  • Seitenzahl: 368
  • Erscheinungstermin: 7. Dezember 2012
  • Englisch
  • Abmessung: 246mm x 187mm x 20mm
  • Gewicht: 626g
  • ISBN-13: 9781405192026
  • ISBN-10: 140519202X
  • Artikelnr.: 36152555
Autorenporträt
Sarah J. Tracy is Associate Professor of Human Communication at Arizona State University-Tempe. She has contributed more than 50 essays to such publications as Qualitative Inquiry, Communication Monographs, Management Communication Quarterly, and others. Dr. Tracy's research has garnered international acclaim and she regularly serves as qualitative methodology expert for granted research.
Inhaltsangabe
Prologue: Is this book for me? Chapter 1: Developing Contextual Research that Matters Chapter 2: Entering the Conversation of Qualitative Research Chapter 3: Paradigmatic Reflections and Theoretical Foundations Chapter 4: Fieldwork and Fieldplay: Negotiating Access and Exploring the Scene Chapter 5: Proposal Writing: Explaining Your Research to Institutional Review Boards
Instructors
Supervisory Committees
and Funding Agencies Chapter 6: Field Roles
Fieldnotes
and Field Focus Chapter 7: Interview Planning and Design: Sampling
Recruiting
and Questioning Chapter 8: Interview Practice: Embodied
Mediated
and Focus Group Approaches Chapter 9: Data Analysis Basics: A Pragmatic Iterative Approach Chapter 10: Advanced Data Analysis: The Art and Magic of Interpretation Chapter 11: Qualitative Quality: Creating a Credible
Ethical
Significant Study Chapter 12: Writing Part 1: The Nuts and Bolts of Qualitative Tales Chapter 13: Writing Part 2: Drafting
Polishing
and Publishing Chapter 14: Qualitative Methodology Matters: Exiting and Communicating Impact Appendix A: Fieldnote Appendix B: Focus Group Guide Appendix C: Interview Transcription Excerpts References Index

Detailed contents viii

Preface: is this book for me? xiv

1 Developing contextual research that matters 1

2 Entering the conversation of qualitative research 20

3 Paradigmatic reflections and theoretical foundations 37

4 Fieldwork and fieldplay: Negotiating access and exploring the scene 64

5 Proposal writing: Explaining your research to institutional review boards, instructors, supervisory committees, and funding agencies 87

6 Field roles, fieldnotes, and field focus 105

7 Interview planning and design: Sampling, recruiting, and questioning 130

8 Interview practice: Embodied, mediated, and focus-group approaches 157

9 Data analysis basics: A pragmatic iterative approach 183

10 Advanced data analysis: The art and magic of interpretation 203

11 Qualitative quality: Creating a credible, ethical, significant study 227

12 Writing Part 1: The nuts and bolts of qualitative tales 251

13 Writing Part 2: Drafting, polishing, and publishing 273

14 Qualitative methodology matters: Exiting and communicating impact 296

Appendix A Fieldnote 315

Appendix B Focus group guide 317

Appendix C Interview transcription excerpts 321

References 325

Index 341

Preface: Is this book for me? xvi

1 Developing contextual research that matters 1

2 Entering the conversation of qualitative research 25

3 Paradigmatic reflections and qualitative research territories 48

4 Research design: Sampling, research proposals, ethics, and IRB 75

5 Negotiating access and exploring the scene 104

6 Field roles, fieldnotes, and field focus 129

7 Interview planning and design: Structuring, wording, and questioning 155

8 Interview practice: Embodied, mediated, and focus-group approaches 181

9 Data analysis basics: A phronetic iterative approach 208

10 Advanced data analysis: The art and magic of interpretation 236

11 Qualitative quality: Creating a credible, ethical, significant study 265

12 Theorizing and writing: Explaining, synthesizing, and crafting a tale 292

13 Drafting, polishing, and publishing 320

14 Qualitative methodology matters: Exiting and communicating impact 344

Appendix A Fieldnote 367

Appendix B Focus group guide 369

AppendixC Interview/focus group excerpts with different levels of transcription detail 373

References 377

Index 400
Rezensionen
"This book provides a detailed step-by-stepexplanation of qualitative data gathering, analysis, and writing,and provides the approach to evaluating qualitative quality. It isdesigned to provide enough methodological details to be helpful tograduate students and advanced scholars, and is a comprehensiveresource for the theoretical undergrounds and practical conduct ofmethodology." (NeoPopRealism Journal, 1 August2013)

"Sarah Tracy has crafted an arresting and energetic fieldguide for those undertaking qualitative work in a wide variety ofresearch areas. Comprehensive and eclectic yet full of solid tipsand engaging examples. A good read for the experienced qualitativeresearcher and a most practical and thoughtful one for theuninitiated."
- John Van Maanen, Erwin H. Schell Professor of OrganizationStudies, MIT

"I can't wait to teach qualitative methods again,just so I can use Sarah Tracy's well-researched, readable,and comprehensive book. Rarely has a text so successfully connectedpersonal experience with engaging and storied plotlines, practicaladvice, and conceptual and analytic development. Perfect for demonstrating the value of all approaches, it's awinner in every way. Those in Communication--all fieldsreally--are in for a real treat!"
- Carolyn Ellis, University of South Florida