Shopping at Giant Foods: Chinese American Supermarkets in Northern California - Yee, Alfred

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A fascinating study of the rise and fall of Chinese American supermarkets
From the 1930s through the 1970s, Chinese American owned supermarkets located outside of Chinatown, catering to a non-Chinese clientele, and featuring mainstream American foods and other products and services rose to prominence and phenomenal success in Northern California, only to decline as union regulations and competition from national chains made their operation unprofitable. Alfred Yee's study of this trajectory is an insider's view of a fascinating era in Asian American immigration and entrepreneurship. Drawing…mehr

Produktbeschreibung
A fascinating study of the rise and fall of Chinese American supermarkets

From the 1930s through the 1970s, Chinese American owned supermarkets located outside of Chinatown, catering to a non-Chinese clientele, and featuring mainstream American foods and other products and services rose to prominence and phenomenal success in Northern California, only to decline as union regulations and competition from national chains made their operation unprofitable. Alfred Yee's study of this trajectory is an insider's view of a fascinating era in Asian American immigration and entrepreneurship. Drawing on oral interviews with individuals who worked in the business during its peak and decline, he presents an accessible history that illustrates how this once-thriving business fostered the social and economic integration of Chinese Americans into life in the United States.

Yee demonstrates how Chinese American supermarkets were able to sell American groceries at reduced prices by using the cheap labor of family members and Chinese immigrants whose entry to the United States had been sponsored by their employers. This type of symbiotic relationship was eventually undermined by labor unions' demands that employees be covered by labor laws and fully compensated for all hours worked. Also contributing to the ultimate demise of Chinese American supermarkets were increasing costs of capitalization and operation, the dominance of national chain stores, and difficulties arising from traditional Chinese methods of business management.

Alfred Yee is an adjunct lecturer at California State University, Sacramento, where he teaches Asian American history and East Asian civilization and culture. Previously, he worked in the grocery business for over twenty years as both an employee and employer.

"Gives superb insight into the Chinese American supermarkets. . . . An important contribution to Asian American studies and business history. . . . Exceptionally informed on both the social significance and the retailing and marketing aspects."-Franklin Ng, author of Adaptation, Acculturation, and Transnational Ties among Asian Americans
  • Produktdetails
  • Scott and Laurie Oki Series in
  • Verlag: UNIV OF WASHINGTON PR
  • New
  • Seitenzahl: 208
  • Altersempfehlung: ab 22 Jahre
  • Erscheinungstermin: Mai 2003
  • Englisch
  • Abmessung: 236mm x 163mm x 19mm
  • Gewicht: 449g
  • ISBN-13: 9780295983042
  • ISBN-10: 0295983043
  • Artikelnr.: 21172648