Music Business Handbook and Career Guide - Baskerville, David; Baskerville, Timothy
140,99 €
versandkostenfrei*

inkl. MwSt.
Versandfertig in über 4 Wochen
70 °P sammeln
    Gebundenes Buch

The special Tenth Edition of this powerhouse bestselling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that this book offers is unlike that of any other resource available. Music business newcomers and professionals alike will find the book a valuable resource, whatever their specialty within the field music. It is ideal as the core textbook in courses dealing with the music business. Key features includes: . expanded and enhanced coverage of state-of-the-art technology and its implications for the music industry,…mehr

Produktbeschreibung
The special Tenth Edition of this powerhouse bestselling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that this book offers is unlike that of any other resource available. Music business newcomers and professionals alike will find the book a valuable resource, whatever their specialty within the field music. It is ideal as the core textbook in courses dealing with the music business. Key features includes: . expanded and enhanced coverage of state-of-the-art technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels including video games . new business models and their implications including the topics of Internet outlets, the independent musician, the evolving role of producers, and satellite and Internet radio . updated information on careers . coverage of alternatives to radio airplay and to luring teens to local record stores, in light of the weakened format of radio and the disappearance of neighborhood music shops . cxamination of sophisticated marketing research tools for the industry, due to consumer clicks that illuminate customer buying behavior and changes in tastes and desires . reflection on the global shift of the music business world as it becomes less centered on American companies and culture . companion websites include password-protected Instructor Resources Site (featuring PowerPoint slides, tests, tips, and more) and an open-access Student Study Site (featuring new interactive exercises and links to material online to enhance learning).
  • Produktdetails
  • Music Business Handbook & Care
  • Verlag: SAGE PUBN
  • Seitenzahl: 624
  • Erscheinungstermin: 8. November 2012
  • Englisch
  • Abmessung: 262mm x 187mm x 35mm
  • Gewicht: 1053g
  • ISBN-13: 9781452242200
  • ISBN-10: 1452242208
  • Artikelnr.: 36128910
Inhaltsangabe
Foreword by Nile Rodgers
Preface
Acknowledgments
I. MUSIC IN THE MARKETPLACE
1. Overture
2. The Digital Millennium
3. The Music Business System
II. SONGWRITING, PUBLISHING, COPYRIGHT, AND LICENSING
4. Professional Songwriting
5. Music Publishing
6. Music Copyright
7. Music Licensing
III. MANAGING ARTIST RELATIONSHIPS
8. Agents, Managers, and Attorneys
9. Artist Management
10. Unions and Guilds
11. Artists' Recording Contracts
IV. THE RECORDED MUSIC INDUSTRY
12. Record Production
13. Record Labels
14. Record Label Promotion and Distribution
15. Marketplace Research
V. LIVE MUSIC
16. Concert Production
17. Concert Venues
18. Arts Administration
VI. MUSIC IN BROADCASTING, FILM, AND THEATER
19. Music in Radio
20. Music in Television and Video
21. Dramatic Scoring for Movies, TV, and Games
22. Music in Advertising
23. Music and Theater
24. Music Products
25. Business Music and Production Libraries
VII. THE ENTREPRENEURIAL MUSICIAN
26. The DIY Toolkit
27. Starting Your Own Business
VIII. CAREER PLANNING AND DEVELOPMENT
28. Career Options
29. Career Development
IX. THE GLOBAL VIEW
30. Understanding Your Neighbor's Music Scene: How Canada Sets an International Example
31. The World Outside the United States
32. International Copyright
Appendix A: Membership and Copyright Forms
Appendix B: Selected Readings
Glossary
Index
About the Authors