As challenges to the era of globalization emerge, international business as a field of study grows in importance and complexity. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments.
As challenges to the era of globalization emerge, international business as a field of study grows in importance and complexity. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments.
Alan Sitkin is Senior Lecturer in International Business and Sustainability at Regent's University London. He recently served eight years in London Borough of Enfield as Councillor and Cabinet Member for Economic Regeneration. This followed a previous fifteen year career in International Finance working out of Paris, Zurich and London. Karine Mangion-Thornley is Senior Lecturer in Business and Management and Human Resources at Regent's University London, UK.
Inhaltsangabe
Foreword 1. Introduction 2. International Business Theories 3. The Politics of International Business 4. Ethics and International Business 5. Cultural Environment 6. Foreign Market Entry 7. Multinational Organisations and Paradigms 8. International Upstream Operations 9. Marketing in MNEs 10. Multinational Finance 11. Management of People in MNEs 12. The Future of International Business
Foreword 1. Introduction 2. International Business Theories 3. The Politics of International Business 4. Ethics and International Business 5. Cultural Environment 6. Foreign Market Entry 7. Multinational Organisations and Paradigms 8. International Upstream Operations 9. Marketing in MNEs 10. Multinational Finance 11. Management of People in MNEs 12. The Future of International Business
Foreword 1. Introduction 2. International Business Theories 3. The Politics of International Business 4. Ethics and International Business 5. Cultural Environment 6. Foreign Market Entry 7. Multinational Organisations and Paradigms 8. International Upstream Operations 9. Marketing in MNEs 10. Multinational Finance 11. Management of People in MNEs 12. The Future of International Business
Foreword 1. Introduction 2. International Business Theories 3. The Politics of International Business 4. Ethics and International Business 5. Cultural Environment 6. Foreign Market Entry 7. Multinational Organisations and Paradigms 8. International Upstream Operations 9. Marketing in MNEs 10. Multinational Finance 11. Management of People in MNEs 12. The Future of International Business
Rezensionen
"An informed and valuable introduction to international business explaining the terminology and drivers in a clear and engaging way."
Nina Seppala, UCL, UK
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