Absolute Essentials of Digital Marketing - Charlesworth, Alan
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This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.

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Produktbeschreibung
This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.
Autorenporträt
Alan Charlesworth has been involved in what is now commonly referred to as 'digital marketing' in either practical, training, research, advisory, consultancy or academic roles since 1996.