Barbara H. Wixom is Principal Research Scientist at the MIT Sloan Center for Information Systems Research (MIT CISR), founder of the MIT CISR Data Research Advisory Board, and faculty director for the MIT Sloan online short course Data Monetization Strategy. Cynthia M. Beath is Professor Emerita at the McCombs School of Business, University of Texas at Austin. Before embarking on her academic career, she worked in private industry in several information systems development and consulting positions. Leslie Owens is the former Executive Director of MIT CISR and Senior Lecturer at the MIT Sloan School of Management. Previously she was Vice President and Research Director at Forrester Research, and a manager at Abbott.
Inhaltsangabe
Series Foreword vii Foreword ix Introduction: Data Is Everybody's Business 1 1 Data Monetization 9 2 Data Monetization Capabilities 25 3 Improving with Data 47 4 Wrapping with Data 67 5 Selling Information Solutions 91 6 Creating a Data Democracy 113 7 Data Monetization Strategy 129 8 Monetizing Your Data 147 Appendix: The Capability Assessment Worksheet 155 Acknowledgments 165 Notes 173 Index 185
Series Foreword vii Foreword ix Introduction: Data Is Everybody's Business 1 1 Data Monetization 9 2 Data Monetization Capabilities 25 3 Improving with Data 47 4 Wrapping with Data 67 5 Selling Information Solutions 91 6 Creating a Data Democracy 113 7 Data Monetization Strategy 129 8 Monetizing Your Data 147 Appendix: The Capability Assessment Worksheet 155 Acknowledgments 165 Notes 173 Index 185
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