Advertising and New Media - Spurgeon, Christina
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Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from â massâ media to â myâ media, examples are taken from across the globe.

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Produktbeschreibung
Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from â massâ media to â myâ media, examples are taken from across the globe.
Autorenporträt
Christina Spurgeon lectures in Journalism, Media and Communication in the Creative Industries Faculty at the Queensland University of Technology. She is an active, published researcher and public interest advocate in media and communication industries and policy. Chris has previously worked as a radio producer and journalist specializing in `media on mediä, and as a media and communications researcher and public policy adviser.