This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change.
This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change.
Carlos A. Scolari is Full Professor at Universitat Pompeu Fabra - Barcelona (Spain) and Principal Investigator of TRANSLITERACY (H2020, 2015-18) and PLATCOM (MICINN , 2020-24).
Inhaltsangabe
Part I. The rise of an evolutionary approach to media change 1. On the origin of theories 2. Media Evolution: A new theoretical framework Part II. A brief dictionary of Media Evolution 3. Media Life Cycle 4. Emergence 5. Dominance 6. Adaptation 7. Survival / Extinction 8. Niches 9. Intermediality 10. Coevolution Part III. A methodological kit for Media Evolution 11. Media Evolution: quantitative methods 12. Media Evolution: qualitative methods 13. Conclusions. Towards a new discipline
Part I. The rise of an evolutionary approach to media change 1. On the origin of theories 2. Media Evolution: A new theoretical framework Part II. A brief dictionary of Media Evolution 3. Media Life Cycle 4. Emergence 5. Dominance 6. Adaptation 7. Survival / Extinction 8. Niches 9. Intermediality 10. Coevolution Part III. A methodological kit for Media Evolution 11. Media Evolution: quantitative methods 12. Media Evolution: qualitative methods 13. Conclusions. Towards a new discipline
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