Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for.
Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for.
Chapter 00: Introduction; Chapter 01: A call to arms How to activate purpose with Movement Thinking; Chapter 02: The business case for activating purpose; Chapter 03: Moving to Movement Thinking; Chapter 04: Change the company with a movement, not a mandate; Chapter 05: Movement Inside Galvanizing the people that matter inside your brand; Chapter 06: Movement Outside New marketing, branding and advertising for a new customer culture; Chapter 07: Purpose Power Index New winners and laggards; Chapter 08: How movement increases a merger's chances of success; Chapter 09: How Movement Thinking fosters collaboration; Chapter 10: Mahindra Rise A decade of movement; Chapter 11: How to be a galvanizer;
Chapter 00: Introduction; Chapter 01: A call to arms How to activate purpose with Movement Thinking; Chapter 02: The business case for activating purpose; Chapter 03: Moving to Movement Thinking; Chapter 04: Change the company with a movement, not a mandate; Chapter 05: Movement Inside Galvanizing the people that matter inside your brand; Chapter 06: Movement Outside New marketing, branding and advertising for a new customer culture; Chapter 07: Purpose Power Index New winners and laggards; Chapter 08: How movement increases a merger's chances of success; Chapter 09: How Movement Thinking fosters collaboration; Chapter 10: Mahindra Rise A decade of movement; Chapter 11: How to be a galvanizer;
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