Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.
Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.
Jenna Tiffany, based in London, UK and Lisbon, Portugal is Founder and Strategy Director at marketing agency Let'sTalk Strategy and is recognized as one of the top 50 marketers to follow in the world. A Chartered Marketer and awarded fellow of the IDM, she has worked with brands such as Shell, Hilton and World Duty-Free, and is an elected member of the prestigious DMA UK Email Marketing Council. Jenna Tiffany is also an international conference speaker, qualified teacher and a thought-leader on marketing trends.
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: What is strategy?; Chapter 02: Scenario Establishing the current situation; Chapter 03: Targets Setting objectives; Chapter 04: Reach Researching your customers; Chapter 05: Awareness Planning your marketing campaign; Chapter 06: Tactics Selecting the right channels; Chapter 07: Execution Implementing your marketing strategy; Chapter 08: Generate Tracking the results; Chapter 09: Yield Analysing your strategy's success; Chapter 10: Common pitfalls in marketing strategy; Chapter 11: Glossary; Chapter 12: Further resources;
