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Produktdetails
  • Verlag: Recorded Books, Inc.
  • Gesamtlaufzeit: 467 Min.
  • Erscheinungstermin: Oktober 2010
  • Sprache: Englisch
  • ISBN-13: 9798200642335
  • Artikelnr.: 61575768
Autorenporträt
Jay Barney is a professor of management at the Ohio State University's Fisher College of Business. He has published numerous articles in strategy and management journals, as well as five bestselling textbooks on strategy. Trish Clifford is formerly the Director of Global Strategy Learning at McKinsey & Company, and now spends her time in private practice working with mid- and upper-level managers in a variety of companies to strengthen strategic capabilities through a tailored mix of consulting, workshops, experiential learning, asynchronous and classroom learning. She works throughout the US, Asia, and Europe.
Rezensionen
?Written as a novel, this book is an engaging way to give readers a glimpse of what's really involved in developing business strategy." T+D Magazine

?A worthwhile read if you are taking your first steps to developing corporate strategy." Business Standard (India)

?? interesting, important, unique, and realistic business novel?"

?Highly recommended." ? CHOICE Magazine